California Avocado Society
1964 Yearbook
Volume 48

Table of Contents

4. Index of Advertisers
   
   
5. Foreword

SECTION I — CALIFORNIA AVOCADO SOCIETY

6. Officers, Directors, Past Presidents of Avocado Society
   
   
7. Awards of Honor
   
   
8. Marvin Rounds
   
   
9. In Memoriam
   
   
12. Financial Report
    
    
14. Report of the President
    
    
17. Report of the Foreign Exploration Committee
    
    
19. John Eliot Coit, “The Father of the Avocado Industry”
    
    
22. The Views of Janus
    Jack Shepherd
    
    
30. The California Avocado Society: An Historical Sketch
    J. Eliot Coit

SECTION II —GENERAL ARTICLES

44. Report from the North – Tulare County Keeps Trying
    James H. LaRue
    
    
46. The Avocado Industry – Where is it Headed
    C. D. Gustafson
    
    
50. The Avocado - in 1694
    
    
51. Even a Better Mousetrap Needs Advertising
    
    
56. A New Avocado of the Mexican Race
    Wilson Popenoe
    
    
59. Report of the California Avocado Development Organization
    Brent Wahlberg

SECTION III —RESEARCH

61. Character Segregations in Avocado Racial-Hybrid Progenies
    B. O. Bergh and W. B. Storey
    
    
72. Avocado Inarch Grafting Trials with Root Rot Resistant Varieties
    R. M. Burns, J. Enderud, W. A. Thorn and G. A. Zentmyer
    
    
78. Avocado Yields Increased by Interplanting Different Varieties
    B. O. Bergh and M. J. Garber
    
    
86. Progress on Chemical Control of Phytophthora Root Rot
    George A. Zentmyer, S. Hasimoto, J. D. Gilpatrick and R. M. Burns
    
    
90. Ripening Hass Avocados in High and Low Humidities
    Louis C. Erickson and Yoshio Kikuta
    
    
92. Effect of Temperature on the Ripening of Hass Avocado
    Louis C. Erickson and Tadaaki Yamashita
    
    
95. Horticultural Abstracts

SECTION V — MEMBERSHIP

109. 1964 Membership, California Avocado Society